Nature-Powered Science. We replace harsh chemicals with potent natural actives: Himalayan Pink Salt, Bio-Fermented Roots, and Living Enzymes. Designed for the "Clean Beauty" and "Holistic Health" consumer.
The "Es** Lau**" of Toothpastes. High-end TCM meets Bio-Tech. Prestige Skincare technology for the mouth. We use modern Bio-Fermentation to break down ancient roots (Ginseng, Reishi) into smaller molecules for deep overnight repair.
Escape the Price War. Standard toothpaste is a commodity ($5). By positioning this as a "Night Repair Treatment" (like a face mask), you move your brand into the "Wellness/Beauty" category ($30+), allowing for 300% higher profit margins.
🎯 Who Needs It? Customers 35+ concerned with gum recession, or luxury beauty shoppers who love "Clean Beauty."The Morning Wake-Up Call. A high-polish natural enzyme formula designed specifically for morning use. It uses biological action (Papain + Lysozyme) to dissolve the sticky "morning biofilm" that builds up overnight.
Never sell just one tube. This product exists to create a "Day & Night Bundle" with P17 Night. Offering a specific "Morning" formula forces the customer to buy two tubes, instantly doubling your Average Order Value (AOV).
🎯 Who Needs It? People who hate that "fuzzy/sticky" feeling on their teeth in the morning.The "Clean Beauty" upgrade. We replaced industrial solvents (PEG-8) with Bio-Fermented 1,3-Propanediol to create a 100% Petroleum-Free "Overnight Whitening Mask."
"Petroleum-Free" allows you to command a higher price ($15-$25 per tube). You target high-end consumers who want white teeth but are afraid of harsh chemicals.
🎯 Who Needs It? High-end consumers who want white teeth but are afraid of harsh chemicals.The Eco-Concentrate. A water-free powder. Because there is no water, bacteria cannot grow, meaning we use ZERO preservatives (No Parabens/Benzoates).
Consumers pay a premium for "Waterless" and "Zero Waste." Because this jar is small (light shipping) but "Concentrated" (lasts 3 months), it is your highest profit-per-cubic-inch product.
🎯 Who Needs It? Travelers (TSA friendly), Eco-warriors, and people allergic to preservatives.Nature's "First Aid Kit" for the mouth. A soothing Green Gel packed with antiseptic Tea Tree Oil and healing Aloe Vera for irritated gums.
When a customer has mouth pain, they are not price-sensitive—they want a cure NOW. This is your "Loyalty Builder." Once this gel fixes their pain, they trust your brand forever.
🎯 Who Needs It? Pregnant women (pregnancy gingivitis), people with braces, or anyone with bleeding gums.Our flagship "Gum Detox" collection. We combine Micronized Himalayan Salt with Birch Extract for a luxury Osmotic Detox treatment.